A Guide To Packaging Jewelry For Shipment Or Mailing
CA – February 16, 2016 – If you are about to engage in an online business selling jewelries, there are certain things you must be aware of. First of all, once you have made a sale, the next step, packaging, is a crucial process that must be given much thought and consideration. You would need to make sure that your product is secured and packaged effectively so that it arrives safely to the customer without any damages. You would also have to consider how the packaging would appear. With jewelry packaging, however, you will be presented with the opportunity for branding and customer loyalty.
Branding is a concept wherein you create an image that would effectively express you and your product in your customer’s mind. Branding is important because it helps you gain an identity within the world of business. If you specialize in a certain type of jewelry, then you can revolve your brand around that. Branding can be greatly expressed in packaging. For example, you are known for making star-shaped jewelries, you can effectively add stars to your packaging for branding.
Besides branding, security is also an important concept that you would need to focus on. It is important that your product arrives at the customer’s place without any damage. If the jewelries come with Paper Mart boxes specifically for jewelries, all you would need is good foam to place the jewelry on.
You would also have to consider the costs for packaging. Determine how much you can spend on packaging and shipping. Set a budget and make sure that you stick to it. It would greatly help you if you know how much packaging materials would cost beforehand.
Building relationships can help in making repeat sales. Try to win your customer’s loyalty by sending a thank you card along with the packaged product. You can also send items that they can use. For example, since you specialize in jewelry, why not send the customer a set of beads that he/she can use. Adding a business card to the package can also help the customer find you once again whenever he/she needs to make another purchase.