Honda Motorcycle Held Loan & Exchanged Mela In Chennai
The Honda Motorcycle & Scooter India (HMSI), the top seller of two wheelers in Chennai, held a “Honda Loan & Exchange Mela.” The mela was held last October 16 across 11 locations in the city.
In India, Tamil Nadu ranks second in the two wheeler market. Almost fifty percent of the two wheelers are purchased in Chennai.
How Honda as a brand is performing in India
A company statement indicated how clearly Chennai is a top market for the Honda 2Wheelers India. The Honda 2Wheelers already sold a sum of 68,863 two wheelers during the first half of the year. The numbers grew by twenty-two percent from April to September in comparison to 2015. This means a fifty percent increase in the industry growth. Today, the Honda brand has a market share of thirty-six percent just in Chennai. Every third of the two wheelers bought in Chennai are Honda motorcycles.
The two wheeler industry in Tamil Nadu and Chennai
In Tamil Nadu and Chennai, the two wheeler industry’s increased scooterization is the upcoming biggest trend. The sales of these automatic scooters are already contributing by forty-six percent to the total sales of two wheelers in Chennai. This is also ahead of the total sales of two wheelers in the whole country with a statistic of thirty-two percent.
According to the statement, Honda is the company who first sold more than fifty thousand automatic scooters in just six months in Chennai. One in every two scooter buyers are purchasing an automatic scooter from Honda in Chennai.
The senior vice-president of sales and marketing for Honda Motorcycle & Scooter India, Yadvinder Singh Guleria indicated that during April to September, the whole two wheeler industry in Chennai increased to thirteen percent. He is thankful for their customers’ trust. They were delighted to do the Loan & Exchange Mela in Chennai that gave benefits to their valued 2Wheeler buyers.
The Loan & Exchange Mela
The Loan & Exchange Mela offered savings of up to Rs 7,500 having low interest rates for all Honda two-wheelers, no processing fees and no documentation fees, on the spot delivery, Rs 5,999 down payment fee, Rs 2,000 immediate cash benefit for the government & PSU employees and an Rs 1,500 exchange bonus.