How To Make Your Promotional Merchandise Effective
Giving away promotional merchandise entails budgetary allocation and in any business, it is essential to keep expenditures at a manageable level. It is also important to ensure that expenses should yield its intended business results. Here are some ways to keep your marketing efforts effective.
Consider your recipients
Check the demographics of your target recipients. For sure, you will not give away ladle or aprons among youngsters or students the same way that you will not give out ballers to young urban professionals because, yes, what are they going to do with your promotional items? Study your targets and give them marketing items that interests them or something they can use.
Think about longevity
Since you are going to invest on promotional merchandise, you might as well give away something that will serve its purpose, which is advertising your brand, for the longest time. Tee shirts, towels and high quality tote bags are some of the branding items that can stay with your targets longer. Tee shirts can be worn once or twice a week while towels can be used in public places. Make sure that you give away durable and high quality items to ensure that your prospects will use them in public and for longer period.
Choose useful items
Giving away promo items which will only be ditched by your prospects defeat the purpose why you are handing out promo merchandise. This is the reason why it is important to study your prospects. If your target customers are students or young individuals, a USB or branded pens would be useful for them. If you target parents or mothers, an umbrella, wall clock, coaster and other home items would surely be appreciated by your recipients.
Plan your promotional efforts
One of the things to remember is that, processing and preparation of promotional merchandise can take a few weeks depending on the number and design of the promo items. Avoid rush orders to ensure best results and also for you to have ample time to choose items and to pick the right supplier in the market.